The school photography industry is evolving faster than ever, and keeping up with the latest trends, innovations, and challenges is essential for success. That’s why The School Photo Podcast has been launched—to create a dedicated space where industry professionals can come together, share insights, and discuss the future of school photography.
In the very first episode, host Lee Brooker sits down with Harri Olkinuora from Netlife, a leading figure in school photography technology and innovation. Harri has been instrumental in driving digital transformation in the industry, and in this episode, he shares valuable insights on AI, automation, and why collaboration—not competition—could be the key to future success.
The Shift from Labour to Technology
One of the most important discussions in this episode focuses on how technology is reshaping school photography. Harri explains that companies adopting automation and AI are seeing increased profitability by streamlining traditionally labour-intensive processes. Tasks such as editing, colour correction, and order fulfilment, which once required large teams, are now being handled by intelligent systems, reducing costs and improving efficiency.
The Nordic market has been an early adopter of these changes due to high labour costs, forcing businesses to innovate. Meanwhile, other regions, including the UK, are starting to catch up, realising that integrating new technology is no longer optional—it’s essential for staying competitive.
Harri’s message is clear: those who embrace automation will be the ones leading the industry forward.
A Must-Listen for the School Photography Industry
This episode sets the stage for what The School Photo Podcast is all about—real conversations with industry experts, valuable takeaways, and insights that can help photographers and studios of all sizes adapt and thrive. Harri also shares some fascinating behind-the-scenes stories, including how a broken camera led to an unexpected innovation.
With so much change happening in school photography, this podcast provides a unique opportunity for professionals to stay informed, learn from industry leaders, and connect with like-minded peers. If you’re in the business of school photography, this is one to add to your playlist.
Listen to The School Photo Podcast now on Spotify or your preferred podcast platform, and join the conversation shaping the future of the industry.
Related Links:
The School Photo Podcast - https://www.schoolphotopod.com/
Netlife - https://www.netlife.no/
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